Roadmap for Leaving the Franchise System
Getting started in hotel management is an ambitious endeavor. A franchise can seem to be a safer and easier way to run a property, albeit at a hefty price.
If you are part of a franchise, there may come the day when you no longer want to be a part of the network and instead would like to operate a hospitality property independently. The transition can be tricky — but well worth the effort.
Operating your hotel independently means you have more control of just about everything. The brand, the way it’s run, marketing, style; you name it. It is also easier to make changes when you want to, without having to deal with the hierarchy of a franchise.
It offers maximum control of your online reputation. This control helps to ensure a positive reputation, which is critical in today’s demanding marketplace. 93% of travelers consult the latest online reviews before choosing a hotel, which means earning new reviews on a regular basis can be the difference between their choosing your property over the competition. Managing your reputation also provides an opportunity to demonstrate that you care about guests who stay with you, such as responding to reviews in a timely and professional manner.
Your can design your own “brand” with a style and voice that attracts your target travelers. With a franchise, this is dictated and leaves little flexibility to escape a cookie-cutter experience.
As stated, a transition from franchise to independent can be tricky, but well worth the effort. Take a look at our infographic to learn more about how and why you can — and possibly should — make the transition away from a franchise.
Thinking of going independent? Download our infographic now!
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